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Fast fashion are cheap, trend-driven clothes and accessories that are made in high volumes and at low cost which makes them available for a fraction of the price of the original.

While clothing started as something humans wore out of necessity, throughout history they became so much more than that. People quickly realised the power of fashion, to be a status symbol or form of self-expression. However, fashion used to be a slow industry. Designs were drawn, materials were sourced or made and the items were then created, often by hand.

But as time went on, with the industrial revolution and as technology advanced, this made sourcing/creating materials and labour easier, cheaper and faster and by the 1960s and 70s fashion had started to become more accessible and affordable to the masses. 

In the last two decades, with the rise of social media and online shopping, a new fashion industry was born, and it become known as ‘fast fashion’.

THE IMPACT OF FAST FASHION ON OUR PLANET IS IMMENSE AND HUGELY  CONCERNING!!! The fashion industry is reported as the second largest polluter after the oil industry. The fast fashion  use the CHEAP AND TOXIC MATERIALS as well as nature damaging practices.

And it’s not just the retailers, it’s us, the consumers too!!! As quickly as we’re buying the clothes and accessories – we’re also throwing them out.

NO LONGER IS THERE A MENTALITY OF ‘KEEPING SOMETHING FOREVER’. The fashion has become disposable!! We wear something once or a handful of times. Australians alone are disposing of 6,000 kilograms of fashion and textile waste every 10 minutes.

Not to mention the ethical cost of fast fashion, the workers making the accessories and clothes often underpaid and in unsafe working conditions.

We in ALIA Jewellery believe, that you can stop the era of the “fast fashion” and create the positive change to the environment by getting the quality items that last for a long time.

ALIA JEWELLERY is the ethical jewellery brand that offers the lifetime jewellery pieces. No mass production. The 18 carat gold jewellery for every day is made in Europe and Australia in the atelier of skilled craftsmen using the responsibly sourced materials.

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